Lumi is a global market leader in real-time audience insight technology for research, live events, meetings and corporate communication.

With years of experience and a wealth of knowledge, customers can trust Lumi to deliver a dynamic, cost-effective and worry free event. Lumi’s core technologies and engaging mobile apps are used by hundreds of multinational corporations and their advisers to provide an unparalleled understanding of attitudes, opinion and behavior in a dynamic and innovative way.

Our commitment to research and development ensures that we are constantly innovating and are at the vanguard of event technology. Lumi were selected for the first wave of technology companies to join the exclusive Future Fifty, the Government backed fast-track programme to support high growth businesses in the UK.

Lumi have worldwide offices in the UK, United States, Australia, Netherlands, Belgium, France, Germany, Finland, Hong Kong, Singapore, New Zealand and South Africa.

We have used Lumi for our audience polling needs for several events to gather feedback from our conference delegates regarding their technology issues. Lumi’s customer service has been outstanding for each event. The onsite staff is always professional, reliable and very accommodating. The results that we have gathered will go a long way in providing added value to our research and event content for Gartner clients.

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Lumi Management Team

Richard Taylor
Richard Taylor CEO Richard joined Lumi in 2011. He is also chairman and co-founder of Halo Post Production and has advised and supported a number of early-stage technology and media businesses. Richard has an MBA from INSEAD.
Mark Beilby
Mark Beilby Chairman Mark has 24 years’ experience in TMT investment banking at Morgan Stanley, SG Warburg, Deutsche Bank and JP Morgan (13 years at MD level). He was voted top media investment analyst in Europe for nine years running (Institutional Investor and Thomson Reuters Survey). Mark was a visiting lecturer in media finance at Cass Business School and has a BA and MA from Oxford University.
Pat Moody
Pat Moody COO Pat joined Lumi in 2013, bringing with him 20+ years of sales, marketing, and product management experience in the audience interaction industry. He was formally VP of Business Development for Fleetwood Group. He's also a board member of the National Center for Employee Ownership. A graduate of the United States Military Academy (West Point), Pat is married with 5 children and multiple shedding dogs.
Roger Lovegrove
Roger Lovegrove CFO Roger has extensive experience of fast-growing, international technology businesses, and has held senior financial and operational positions in both private and publicly-listed companies.

Roger has held CFO and operations director roles in software-focused companies OnApp, Global 360, Metastorm, Manugistics and XDB Systems, following financial management positions at UK listed companies Hays PLC and Boddingtons PLC.
Marcus Wikars
Marcus Wikars CTO Marcus co-developed Lumi Mobile's core technology platform with Magnus Holtlund. His background is in television and digital media production and he produced television content, JAVA games, online games and mobile applications for television game shows. Marcus was nominated for an iEmmy 2010 (Space Trainees) and for an AFDESI award in 2006 (Probe).
Jon Fowler
Jon Fowler Managing Director, EMEA Jon has over 15 years’ experience in the meetings and events industry. Jon managed the UK Financial and Professional Services sector for IML before becoming the UK Sales Manager in 2007 a position he held for 4 years. He then went on to become Managing Director of IML’s UK business. Joining Lumi in February 2013, Jon is responsible for developing and managing our Market Research and Enterprise business in Europe.
Nick Dyer
Nick Dyer Director of Engineering Nick has over 20 years’ experience in the Software Industry. He manages the overall product architecture of Lumi; responsible for ensuring the technical development strategy aligns with corporate strategy. Nick spent 9 years with Microsoft in Seattle, as Development Manager on Systems Management Server. Prior to this he worked as a software developer at Network Managers UK. Nick holds a BSc in Computer Science; an MSc. in Artificial Intelligence with Engineering Applications.
Richard Taylor
Pete Eyre Managing Director, UK Pete manages the UK operation after successfully running the Australian operation for a number of years, growing the business annually. He has a background in sales, and like all of our international managers, he started as an interactive producer in the UK.

Pete is a family man, who in his spare time can be found with his family, on his surf board and enjoying the great outdoors.
From Whence We Came

Our History

The roots of Lumi’s disruptive, patented interactive technology lie in Finland where it was developed and deployed, before the smartphone, between 2005 and 2008. This breakthrough technology created a unique second screen experience, allowing home viewers to interact through mobile with live TV.

In 2008, the company was incorporated in London by the Finnish developers of the technology, Marcus Wikars, Magnus Holtlund and Johannes Berg, along with Mark Beilby, Gavin Poolman and Rolfe Swinton. This team commercialized the technology and raised Angel funding from Beyond Capital in 2010. In 2011, the business was transformed by investment from Computershare founder Chris Morris and the former IML CEO, Richard Taylor. Richard Taylor became the CEO of Lumi. WPP PLC also secured a small percentage holding, at this time, linked to a commercial deal.

Lumi subsequently focused on creating a set of patent-driven products that could be sold into markets selected on the basis of their size, scale and the readiness of clients to pay. Lumi concentrated initially on market research, where clients were seeking a mobile solution. Market research surveys are often multi-year; diaries can be near continuous. Lumi products could become part of the clients’ DNA.

Meetings and events, however, represent Lumi’s largest current market. Events are transformed by the provision of interactivity. Annually, there are estimated to be approximately 5 million conferences and events, and hundreds of millions of day-to-day meetings, all of which could be enhanced by Lumi’s interactive technology solutions. The acquisition of IML, the leading provider of interactive technology for the meetings and events market, was completed on July 1, 2013, transforming the scale of the business. The combined business operates from 14 offices in 12 countries, and has more than one thousand customers to whom it offers a range of market-leading, patent-based technology solutions.

Recent Releases

Press Releases

Vivancy
Lumi’s Strategic Partnership with Vivancy Opens Up Rapidly Growing Latin American Market

Lumi partners with Brazil-based Vivancy, an advertising and marketing company to better serve the Latin American market.

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lumi
IML Worldwide and Lumi Mobile rebrand as Lumi

Audience insight groups Lumi Mobile and IML Worldwide have launched a new brand identity following last year’s combination of the two businesses.

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