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Ensuring that your attendees walk away with a positive impression and a valuable experience is a must-have for all of your events.
If you are looking to deploy an app for your next conference or meeting, you may find yourself having to make your case directly to the C-suite.
This year, we added something new to the Lumi Summer Summit: a company-organized corporate social responsibility (CSR) project.
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In this expert-led webinar, learn how to harness the power of mobile to engage your audience like never before.
Visit us in booth #403 at the Meetings Technology Expo to learn more about engaging event apps and meeting solutions!
Vodafone were embarking on a journey to better understand how consumers perceive their brand. They recently terminated their sponsorship of Formula One to focus their marketing campaigns on brand engagement, rather than brand awareness. Vodafone framed this change around a “World of Firsts,” their innovative and creative approach aiming to understand and engage customers in a meaningful way. The implementation of the “Firsts” includes a range of market level initiatives, beginning with the kick-off event, the London NYE 2013 Fireworks presented by the Mayor of London and Vodafone. The NYE 2013 “Firsts” event involved many aspects; Vodafone produced the multisensory fireworks (flavoured mist, bubbles and confetti) along side flashing wrist bands that came as part of the 100,000 experience packs that Vodafone distributed as part of the “Firsts” experience to those on the London Embankment. Vodafone objectives were:
- To determine how successful, or unsuccessful, the event is perceived to be
- To assess the impact of the “Firsts” NYE event on Vodafone
- To understand the breadth of impact this event had
Measuring emotion is no longer solely the domain of desktops, or laptops for that matter.Read More