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The theme for the 2014 MPI World Education Congress was discovery – and from the keynotes to the social networking, breakout sessions…
BMA House, central London’s prestigious venue, has partnered with Lumi to provide event bookers with a sophisticated and interactive features…
With the planet spending more than 3 billion hours a week gaming and people using their mobile phones for games more than any other category of app…
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Join us in booth #463 at IMEX America to learn more about our innovative and interactive technology solutions.
Visit us in booth #308 and see Lumi’s Shelley Brown presenting with a panel of mobile event experts in Developing a Strategy for Mobile Applications.
Vodafone were embarking on a journey to better understand how consumers perceive their brand. They recently terminated their sponsorship of Formula One to focus their marketing campaigns on brand engagement, rather than brand awareness. Vodafone framed this change around a “World of Firsts,” their innovative and creative approach aiming to understand and engage customers in a meaningful way. The implementation of the “Firsts” includes a range of market level initiatives, beginning with the kick-off event, the London NYE 2013 Fireworks presented by the Mayor of London and Vodafone. The NYE 2013 “Firsts” event involved many aspects; Vodafone produced the multisensory fireworks (flavoured mist, bubbles and confetti) along side flashing wrist bands that came as part of the 100,000 experience packs that Vodafone distributed as part of the “Firsts” experience to those on the London Embankment. Vodafone objectives were:
- To determine how successful, or unsuccessful, the event is perceived to be
- To assess the impact of the “Firsts” NYE event on Vodafone
- To understand the breadth of impact this event had
Measuring emotion is no longer solely the domain of desktops, or laptops for that matter.Read More