Collect Meaningful Data in the Moment that Matters
In our constantly connected world, you have countless opportunities to harness respondent insights. Mobile research technology moves with your respondents, giving you access to an unbiased understanding of consumer behavior like never before.
Capture the reactions, opinions and attitudes of your respondents, all in the context of the moment. Mobile research is ideal for acquiring shopper insights, gauging customer satisfaction, conducting product and concept tests, measuring ad effectiveness, and more.
Creating research surveys is simple with Lumi. You can check survey status, change quotas and program email alerts from your account – anywhere, anytime, and from any device. Seamlessly incorporate barcodes, images, audio, video and more into your surveys, engaging respondents in multi-dimensional content.
Whether you’re looking to better understand your customers, maximize path-to-purchase, or simply collect meaningful data without bias, Lumi helps you get quality, relevant and immediate results.
What you can do with Lumi
- Engage with consumers whenever and wherever is convenient for them
- Target participants based on their location and the length of time spent there
- Improve response rates with easily accessible mobile surveys and behavior or time-based notifications
- Capture rich insight to answer pressing business questions
Featured Case Studies
Vodafone Collects In-the-Moment Insight on New Year's Eve
Vodafone were embarking on a journey to better understand how consumers perceive their brand. They recently terminated their sponsorship of Formula One to focus their marketing campaigns on brand engagement, rather than brand awareness. Vodafone framed this change around a “World of Firsts,” their innovative and creative approach aiming to understand and engage customers in a meaningful way. The implementation of the “Firsts” includes a range of market level initiatives, beginning with the kick-off event, the London NYE 2013 Fireworks presented by the Mayor of London and Vodafone.Read More
Molson Coors Uncovers Influencing Factors with Mobile Research
TNS joined forces with Molson Coors, the second biggest brewer in the UK, to test what insights mobile might uncover to solve the diverse challenges facing the beer category. The beer industry is in decline, with a changing market shape, and retailers are under increasing pressure in the challenging economic climate and the increasingly restrictive environment. TNS found that clients were in an ever more challenging quest for competitive advantage and were under more pressure than ever to prioritize their investments in retail.Read More